Conference Agenda

Time Session Title Description
10:00 to 10:30 Opening Keynote: Shaping Africa's Tourism Future A strategic opening address on Africa's tourism opportunity, Morocco's host role, and the need for trust-based, investment-led tourism development.
10:45 to 11:30 State of African Tourism: Growth, Demand, and Investment Signals A data-led session exploring market recovery, high-value travel demand, source markets, aviation access, and emerging destination priorities.
11:45 to 12:30 Tourism Engineering: From Destination Potential to Bankable Projects A practical discussion on how project conceptualization, land, infrastructure, capital, and policy alignment can convert tourism potential into viable development.
14:00 to 14:45 Hospitality Investment and Hotel Pipeline Confidence A session for hotel groups, developers, investors, and operators examining branded hospitality, resort ecosystems, mixed-use destinations, and MICE demand.
15:00 to 15:45 Aviation, Route Development, and the Visitor Economy A conversation on how airlines, airports, and tourism authorities can strengthen regional and international tourism flows.
16:00 to 16:45 Luxury Tourism and Trust-Based African Itineraries A buyer-led discussion on premium experiences, certainty, destination storytelling, and high-value travel positioning.

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24-26 Mar 2027  · Fiore Internationale de Casablanca, AMDIE